SOCIAL MEDIA SR. CONTENT MANAGER
The primary purpose of the Social Media Sr. Content Manager position is to lead the organic social content strategy across CITY’s social media platforms. This position is responsible for strengthening CITY’s social media presence and reputation while increasing brand awareness. The Social Media Sr. Content Manager will be responsible for analyzing content performance and communicating content performance to cross functional teams. This role will have the ability to liaise with internal/external stakeholders, e.g., social media vendors, agencies, business partners, e-commerce, etc. to ensure all parties are informed and aligned on efforts. This position consults with the Social Media Director and Sr. Manager, Paid Social and must utilize judgement and individual discretion for daily decision making on Company’s organic social media marketing strategies.
Organic Social Strategy - Oversee the development of monthly content calendars and year-round content strategies that align with brand objectives and promotions across all social channels. Lead the briefing and execution of content planning and creation for all organic social content. Collaborate closely with other internal stakeholders to ideate and execute around tent pole events. Monitor trends in social media tools, best practices, emerging platforms, and strategy. Oversee monthly budget tracking and invoice submissions.
Content Management - The Social Media Sr. Content Manager will partner closely with CITY’s internal Creative team to oversee day-to-day content on CITY owned platforms such as Facebook, Instagram, Pinterest and TikTok. Work with cross-functional teams to support business and merchandising priorities. Establish ways of working for cross-functional marketing teams to achieve high performing social content. Works with and coaches Social Media analysts in planning, scheduling and managing all owned and earned social media content for CITY.
Reporting - Track KPIs and analyze content performance (engagement rate, follower growth, etc.) Use performance data to drive real-time optimizations of social content strategy
Work Environment Summary
This position is required to work a flexible 40 hour workweek, Monday - Friday, in a corporate office environment and occasional extended hours on an as needed basis. Travel may be required.
Promote-from-within culture, with A LOT of opportunity to grow
- Comprehensive Health Insurance Package
- Free Onsite Health Clinic (Tamarac)
- 401k with employer match
- Associate Discount Program
- Onsite Cafeteria (Tamarac)
- Tuition Reimbursement
- Paid Vacation starting at 6 months
- Paid Sick Time
- Promote-from-within culture, with a lot of opportunity to grow
- And MANY more