About Us

Our Heritage

It all began in the summer of 1971 when founder, Kevin Koenig, set out to accomplish one mission: open his first waterbed store. With just $1,500 in his pocket, and an MBA from Florida Atlantic University, Kevin opened the first Waterbed City.

Waterbed City started as a 900-square-foot showroom—selling waterbed structures Kevin sold by day and made by hand at night. His business insight, quality products, and superior service led to growth and a partnership with his brother Keith Koenig, current President/CEO, along with Garry Ikola, current CSO, and Steve Wilder, current CFO/CIO.

After 23 years of consistent growth, the waterbed industry had reached its plateau. Waterbed City evolved into City Furniture in 1994—offering not just bedroom furniture, but a full line of home furnishings to include living and dining room furniture, wall units, home theatre, and ready-to-assemble furniture.


Who We Are

It’s been over 20 years since the transition to City Furniture and with an incredible team of Associates, we have created a sought after brand and top-rated shopping experience for our customers. Innovation, continuous reinvestments into our business, and a family spirited culture have created a destination where hundreds of thousands of Floridians have gotten their furniture. Today, we have 29 City Furniture and Ashley HomeStore locations throughout Florida and continue to be recognized as one of the top furniture companies in South Florida, and in the top 30 nationwide.

Our Future

But in our opinion, we’re just getting started! With exciting growth into Orlando this year, and Tampa over the next several years, there couldn’t be a better time to join our team. Our focus on world-class customer service, innovation, being a green-conscious company, promoting-from-within, and challenging, developing, and appreciating our Associates are just a few of the many reasons you should come grow with us!

Grow With Us
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Our Vision

To be the ultimate furniture store.

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Our Mission

City Furniture, the ultimate furniture store, provides quality home furnishings at excellent values with friendly and efficient service in an exciting, fun environment.

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Our Purpose

To enrich people’s lives and make the world a better place.

5% Giving Pledge

We owe a lot to our success, and a big part of that is the community that has allowed us to grow our business over the last 47 years. That’s why City Furniture is committed to giving back a minimum of 5% of annual profits, through the many charities we support.

Awards and Recognition


Community Initiatives

We believe that when you care for the community around you, you become enriched yourself. In turn, City Furniture strives to support charities and community efforts that help give back to our local community.

  • American Heart Association
  • American Cancer Society’s Making Strides Against Breast Cancer
  • Boys & Girls Club of Broward County
  • Museum of Discovery and Science
  • Broward Alliance
  • Camillus House
  • Junior Achievement
  • City of Hope
  • Urban League of Broward County

See How We Give Back

Green Initiatives

We’re also proud to be a leader in the global green movement, not only for the furniture industry, but for retail overall. We continue to reduce our carbon footprint with improvements in our processes and how we manage our business. We are the nation’s first major furniture retailer to build an on-site CNG filling station and convert the majority of our 90+ truck fleet to run on CNG.

  • Founding members of the Sustainable Furnishings Council
  • Compressed natural gas (CNG) distribution trucks
  • Leadership in Energy and Environmental Design (LEED) certified showrooms
  • 90% of all packaging materials are recycled, including 6 million pounds of cardboard and 500,000 pounds of plastic each year
  • Kevin Charles Upholstery has been using cushions made out of soy (a sustainable alternative) since 2008
  • Up next – Tesla’s electric trucks. With our first order already placed, we’re excited to add these to our fleet