About Us

Our Heritage

It all began in the summer of 1971 when founder, Kevin Koenig, set out to accomplish one mission: open his first waterbed store. With just $1,500 in his pocket, and an MBA from Florida Atlantic University, Kevin opened the first Waterbed City.

Waterbed City started as a 900-square-foot showroom—selling waterbed structures Kevin sold by day and made by hand at night. His business insight, quality products, and superior service led to growth and a partnership with his brother Keith Koenig, current CEO, along with Garry Ikola, current CSO, and Steve Wilder, current CFO/CIO.

After 23 years of consistent growth, the waterbed industry had reached its plateau. Waterbed City evolved into CITY Furniture in 1994—offering not just bedroom furniture, but a full line of home furnishings to include living and dining room furniture, wall units, home theatre, and ready-to-assemble furniture.


Who We Are

It’s been over 20 years since the transition to CITY Furniture and with an incredible team of Associates, we have created a sought after brand and top-rated shopping experience for our customers. Innovation, continuous reinvestments into our business, and a family spirited culture have created a destination where hundreds of thousands of Floridians have purchased their furniture. Today, we are one of the top 20 largest employers in South Florida and have over 30 CITY Furniture and Ashley HomeStore locations throughout the state. We continue to be recognized as one the #1 furniture company in South Florida, and in the top 30 nationwide.

Our Future

But in our opinion, we’re just getting started! With exciting recent growth into Orlando, and growth into Tampa and Atlanta over the next several years, there couldn’t be a better time to join our team. Our focus on world-class customer service, innovation, being a green-conscious company, promoting-from-within, and challenging, developing, and appreciating our Associates are just a few of the many reasons you should come grow with us!

Grow With Us
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Our Vision

To be the ultimate furniture and mattress store.

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Our Mission

CITY Furniture, the ultimate furniture and mattress store, provides quality home furnishings at excellent values with friendly and efficient service in an exciting, fun environment.

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Our Purpose

To enrich people’s lives and make the world a better place.

5% Giving Pledge

We owe a lot to our success, and a big part of that is the community that has allowed us to grow our business over the last 50 years. That’s why CITY Furniture is committed to giving back a minimum of 5% of annual profits, through CITY’s 5% Giving Pledge. The mission is to spread our reach far and wide into the community, because we believe there’s no limit to the good we can do. We do this by partnering with a vast number of organizations each year, and supporting them through fundraising, volunteers, and activism. It all goes back to our original mission to make the world a better place, by empowering critical causes with positive change. The five main pillars of CITY’s 5% giving pledge include:


Uplifting the people that live in our community


Raising funds to foster physical and mental health.


Honoring veterans, first responders, and all who sacrifice.


Empowering equality through activism and outreach.


Developing a brighter future through knowledge and safety

Our Commitment

Our Corporate Social Responsibility strategy is a roadmap for how we can leverage our strengths and competitive advantages to provide value for the people, communities and planet that we serve. We are committed to working together on this journey to continuously improve and achieve our goals, all while being transparent. And we’re confident we will achieve our goals, so that when we look back on our time at CITY Furniture (and on this earth), we will be proud that we fulfilled our purpose of making this world a better place, not just for each other, but for the next generation of the CITY Furniture family, our customers, and our community.

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2040 Green Promise

We’re also proud to be a leader in the global green movement, not only for the furniture industry, but for retail overall. We continue to reduce our carbon footprint with improvements in our processes and how we manage our business. We are the nation’s first major furniture retailer to build an on-site CNG filling station and convert our 130+ truck fleet to run on CNG.

  • Founding members of the Sustainable Furnishings Council
  • Compressed natural gas (CNG) distribution trucks
  • Leadership in Energy and Environmental Design (LEED) certified showrooms
  • 90% of all packaging materials are recycled, including 6 million pounds of cardboard and 500,000 pounds of plastic each year
  • Kevin Charles Upholstery has been using cushions made out of soy (a sustainable alternative) since 2008
  • Up next – Tesla’s electric trucks. With our first order already placed, we’re excited to add these to our fleet