SEO SEM MANAGER - HYBRID/CORPORATE OFFICE - FLORIDA BASED

Who We Are…

With over 50 years of experience, and several CITY Furniture and Ashley HomeStore showrooms and distribution centers throughout Florida, CITY Furniture continues to be recognized as a top furniture company in South Florida and nationwide. By joining CITY Furniture, you become part of a family-spirited organization that is focused on you! With planned local growth, plus growth in new markets over the next several years, the CITY Furniture team is excited about the future. Join our fun, family-spirited team to build a long-lasting career at a company that will continue to challenge, develop, and appreciate its Associates. Click Here to watch our Company video!  

Our Vision is to be the ultimate furniture and mattress store.

Our Purpose is to enrich people’s lives and make the world a better place.

Our Mission is to provide quality home furnishings, at excellent values, in an exciting and fun environment.

Our Values: Mutual Trust & Respect | Continuous Improvement | Entrepreneurial Spirit | Customer Focus | Teamwork | Giving Back

What Benefits You’ll Receive… 

• Competitive, Transparent Compensation
• Medical, Dental, and Vision
• Life & Disability Insurance
• Voluntary Insurance (Accident, Hospital, Critical Care, etc.)
• 401(k) with Company Match
• Paid Vacation & Sick Time
• On-Site Health & Wellness Clinic (Tamarac & Plant City)
• Employee Resource Groups (ERGs)
• Flexible Environment
• 90% Promote from Within
• Employee Assistance Program (EAP)
• Associate Purchase Discount Program
• Paid Parental Leave
• And so much more….

What This Role Is…

As a SEO/SEM Manager, the primary function of this position is to oversee CITY Furniture’s search engine marketing efforts, including onsite and offsite optimization and keyword research (SEO).  SEO/SEM Manager is also responsible for managing our marketing agency’s execution of our pay-per-click (PPC) strategy. Your contributions will ensure the success of the Marketing department at CITY Furniture.

Position Title: SEO/SEM Manager

Reports To:      Director of Media

Location:          Hybrid/ Corporate Office

Department/Sub-Department: Marketing/ Advertising

Salary: Starting at $68,000 (salary based on experience)

What You’ll Do…

As a SEO/SEM Manager, your primary responsibilities will be:

• Strategy and Planning for SEO – Develops and executes our Search Engine Optimization strategy. Uses industry benchmark data and performance trends to establish goals and details strategies to reach those goals, including specific strategies for link-building, content optimization, and technical optimization. 
• Strategy and Planning for SEM – Contributes to the development and execution of paid search campaigns by overseeing strategy, roadmap, and testing for PPC in partnership with our marketing agency. Analyzes results and develops action items. 
• Data Analysis and Reporting – Collects data on campaign and content performance and regularly reports out on them. Standardizes reporting to all stakeholders including revenue, ROAS, rankings, and engagement metrics. Performs data analysis to identify and interpret trends and potential areas of improvement. 

Additional duties and responsibilities as a SEO/SEM Manager:

• Oversees the globally staffed search marketing team, aligning said team to standard operating procedures through partnership with the 3^rd party staffing agency. 
• Adheres to all assigned Standard Work and Role and Responsibilities for your role.

What We’re Looking For…

• Competencies and Job Specific Skills
• Forecasting
• Identifying and solving problems
• Analytical ability
• Effective communication – verbal and written
• Proactivity
• Technical/Functional Expertise
• Budget Management/Optimization
• Continuous Improvement Mindset (Test & Learn)

What’s Required…

• Education & Work Experience:
  • Bachelor’s degree from an accredited institution, and/or equivalent work experience in a similar role.
  • 4 years of experience with E-Commerce, digital marketing, SEO/SEM and other content marketing tactics preferred
• Work Environment & Schedule:
  • Monday – Friday, with occasional work on weekends to support major holidays and events
  • <10% of Travel
• Physical Requirements:
  • This position requires working at a computer for extended periods of time
• Technology Requirements:
  • Knowledge of Microsoft Office Programs (i.e. Excel, Word, and Outlook, etc.)
  • Google Suite (i.e. Docs, Sheets, Slides, etc.)
  • Google Analytics
  • Google Search Console
  • Google AdWords
  • SEMRush
  • Usage of AI and GenAI, including large language models (LLM)
• Certifications / Licenses
  • Valid Driver’s license
  • Google Ads Certified
  • Google Analytics 4 (GA4) Certified

CITY Furniture, Inc. is an Equal Opportunity Employer. We recruit, hire, train, and promote individuals in all job titles without regard to age, race, color, sex, religion, sexual orientation, gender identity, national origin, disability, genetic information, or status as a covered veteran or any other status protected by federal, state or local law. At CITY Furniture, Inc. we are committed to a fair and equitable workplace where everyone is a respected and a valued member of the team.