Job Description

Job Title
Marketing Manager
Job Description

The primary function of this position is to strategically plan and effectively manage the marketing, advertising, and promotional activities of Ashley Furniture HomeStore, South Florida. This position will be responsible for managing all facets of marketing including, but not limited to, promotional campaign planning and execution, media planning and buying, market research, and customer analysis.

Marketing and Advertising Management-   Manages and coordinates all marketing, advertising, and promotional staff and activities. Plans marketing and branding objectives. Prepares marketing strategies alongside Marketing Director to accomplish business goals and support organizational initiatives. Strategizes and oversees execution of data-driven direct marketing campaigns. Oversees delivery of advertisements and other marketing materials.

Planning & Budgeting - Prepares and adheres to advertising budgets. Analyzes market trends and competitive landscape and recommends changes to marketing as well as opportunities based on analysis and feedback.

Tracking & Reporting - Monitors, reviews, and reports on all advertising activities.  Gathers and analyzes customer insight. Reports on ROI and key performance metrics.

Customer Relations - Collaborates with Creative Team and E-Commerce team to build synergistic marketing plans across mediums. Fosters and builds media relationships to best position our brands within the marketplace.

Job Requirements

Education - Bachelor’s or Master’s Degree in Business, Advertising or Marketing related field

Work Experience - 8+ years of related work experience, specifically in customer and market research and developing and managing marketing strategies.

Computer Knowledge and Skills - Below is the list the computer programs, software applications and skills that are required for this position:

  • Microsoft Office (Outlook, Word, Excel, and PowerPoint)
  • Excellent written and verbal communication skills

  • Ability to work effectively in a team and across teams

  • Ability to work and balance multiple projects, with different groups at the same time

  • Retail experience preferred

Location
Tamarac Corporate Office - Tamarac, FL 33321 US (Primary)
Shift Type
Regular Business Hours

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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