Director of Integrated Media (DIRIM) -

Hybrid - Corporate/Remote - FL Based Candidates

What this role is

As the Director of Integrated Media, the primary function of this position is to plan paid media for the Marketing and Advertising department to drive sales revenue and brand recognition. This position is responsible for maintaining the advertising budget and ensuring budget compliance. The Director of Integrated Media will also evaluate various media channels, assist with market research, and make strategic decisions in order to maximize the impact of CITY Furniture and Ashley HomeStore advertising campaigns. Your contributions will ensure CITY Furniture remains on the cutting edge of Marketing Department.

This position is required to work a flexible 50-hour work week, Monday through Friday, virtually and in a corporate environment. Early mornings, late evenings, and weekends may be requested to cover special projects or events. The position requires prolonged sitting and limited light lifting upon request. Minimal travel may be required to different showrooms in Florida and/or our corporate office.

What you’ll do

As a Director of Integrated Media, you’ll have the opportunity to:

Media Planning (Traditional and Digital) - Identifies which media channels will best reach our target audience for given campaigns to ensure maximum exposure. Evaluates and analyzes KPIs in order to create media campaigns that meet marketing objectives. Plans paid media for the Marketing and Advertising department to drive sales revenue and brand recognition.

Maintain Marketing Budget - Maintains advertising budget & tracks expenditures to ensure budget compliance. Creates post-campaign analyses for City Furniture and Ashley Furniture HomeStore promotions.

Market Research - Researches new markets for new store openings, evaluates various media channels, and keeps up to date with current market demographics and psychographics. Identifies target audiences and analyzes their characteristics, behavior, and media habits.

What you’ll love about this job

With over 50 years of experience, and several CITY Furniture and Ashely Home Store showrooms and distribution center throughout Florida, CITY Furniture continues to be recognized as one of the best furniture companies in South Florida and in the top 30 nationwide. Joining CITY Furniture means you are joining a great family-spirited organization that is focused on you! With planned local growth, plus growth in new markets over the next several years, the CITY Furniture team is excited about the future. Join our fun, family-spirited team to build a long-lasting career at a company that will continue to challenge, develop, and appreciate its Associates.

Benefits:

• Comprehensive Health Insurance Package
• Free Onsite Health Clinic (Tamarac)
• 401k with employer match
• Associate Discount Program
• Onsite Cafeteria (Tamarac)
• Tuition Reimbursement
• PTO
• Paid Sick Time
• Promote-from-within culture, with a lot of opportunities to grow

And MANY more

Location

Remote - Florida Based

Shift Type

Full time: 8:30 AM - 5:30 PM

What we are looking for...

Education - Bachelor’s degree required. Bachelor’s degree in Business Administration, Marketing, Advertising or a related field is preferred.

Work Experience - Minimum five (5) + years of experience in advertising, media, or related industry.

Computer Knowledge and Skills - Below is the list of computer programs and software applications that are required for this position:

• Microsoft Office (Outlook, Word, Excel, and PowerPoint)
• Google Suite (Google drive, Google Calendar, Google Sites, Google Groups, etc.)

Certification or Licensure Requirements - Valid Driver’s License is required to travel to corporate office and showrooms.