Job: eCommerce Web Content Manager * Marketing

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Job Description

Job Title
eCommerce Web Content Manager
Job Description

The eCommerce Product Manager for Content is responsible for managing all online merchandising content, including product content, search filters, and browsing navigation. This role helps online and omnichannel shoppers easily find products they want through on site search, navigation, taxonomy, and product content.  The goal is to create and maintain an engaging, informative, intuitive digital channel that compliments and extends the retail store experience.

This is a highly cross functional role interacting with a number of key stakeholders and partners on a regular basis.

  • Work closely with Merchandising to gain a deep awareness of the products, assortment strategies, pricing, and selling strategies for optimum presentation in the digital channel.

  • coordinate with the digital marketing team to help direct copy and visual image creation such as landing pages, display banners, and other marketing programs/events.

  • Manage up to 3 Agile Teams which include UX, business analysis, development and QA resources

  • responsible for the browse, search and product content Customer Experience within the Agile process to create and manage the backlog and product roadmap.

  • Leadership in setting up and maintaining the digital catalog utilizing the PIM, digital asset management, and 3rd party content sources.

  • Establish and maintain KPIs related to search, browse, product page, conversion, and merchandising tools such as cross sell.

  • Provide Roadmap and KPI reporting to Sr. Management on a regular basis.

  • Ensure efficient and processes are defined, documented, and communicated to cross functional teams resulting in high quality, on-time business operations.

  • Experience Required with content creation, product information systems, faceted search engine, taxonomy management.  Merchandising and/or category management experience a plus.

 

Job Requirements

Education - College degree

Work Experience - 3-5 years eCommerce experience is required.

Technical Knowledge

Experience with Product Information Management systems, site analytics, eCommerce platforms, and faceted navigation systems is required.

 

Location
Tamarac Corporate Office - Tamarac, FL 33321 US (Primary)
Shift Type
Regular Business Hours

 

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