The Digital Marketing Manager is responsible for managing all aspects of eCommerce traffic generation and shopper site entry, including email, search engine marketing, on site promotions, affiliates, and search engine optimization. This role works closely with the Director of eCommerce as well as the Director of Marketing to provide marketing direction, optimization, and reporting. This role also is involved in the strategy of selecting and managing outside vendors.
Essential Duties & Responsibilities:
Education - College degree Required
Prior eCommerce experience with Digital Marketing Campaign planning and execution role.
5+ years of experience in digital marketing at an online retailer or agency in a leadership role is required.
Prior experience within an omnichannel retail environment is a plus.
Experience with SEM, SEO, RSLA, eMail solutions required.
Working experience with Google Analytics, Google Adwords, Optimizely, and an Email Service Provider.
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